Marketing Strategy + Execution

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About Motherlode

Marketing = Art + Science.

It’s the combination of creating beautiful designs that attract attention with the scientific study of human behaviour.

We are three guys with a passion for great marketing. Watch the videos below for a quick overview of our marketing philosophy.

Marketing Philosophy



The biggest mistake we see most businesses making with their marketing is to try to jump straight to 5th gear.

To build marketing strategies that deliver consistent outcomes, we use a process that we call “SCIENTIFIC MARKETING“. If you want to know more about our process, listen to episode one of the Motherlode Podcast.

MARKETING STRATEGY

We write step-by-step marketing strategies for businesses large and small.

Like most things that appear simple from the outside, writing a great marketing strategy is actually quite difficult. Perhaps that’s why so much marketing is poorly executed.

We believe a great marketing strategy should do FOUR THINGS:

1. It should bring a Zen Master level of clarity and focus to your message. People are crazy busy these days and you only have a few seconds to get their attention. If you can’t deliver your message effectively in three words, you’re probably missing out on business.

2. It should build a marketing engine that will deliver that message to the right people on a consistent basis. Most business marketing is ad hoc when it should be something that you execute day-in, day-out, as reliable and methodical as every other part of your business.

3. It should generate leads. If you don’t know whether or not your marketing is working for you, then chances are it isn’t.

4. It should keep your brand in the front of your customer’s minds. So when they are ready to buy, you are the first business they think about.

If you would like to know more about our approach to doing these things, watch a couple of our very short videos, look at some examples of our recent work or contact us for a chat.

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Marketing – the opportunity of saying the commonplace in an uncommonplace way.

Paul Rand

Marketing Packages

Getting Started.

We spend most of our time writing marketing strategies for businesses ranging from start-ups through to much larger companies but we also provide these shorter engagements for smaller businesses.

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Portfolio

Perdomo Cigars

Perdomo Cigars

Branding, Gallery, Photography
Heritage Finance

Heritage Finance

Branding, Gallery

Our Team

When you engage Motherlode, you get three experienced senior marketing managers who can help you sail your ship through dangerous waters. We do both strategy and execution. We will project manage the entire experience for you – without putting a margin on top.

Cameron Reilly

Cameron Reilly

Director

20+ years in Marketing, Sales & Business Strategy, including roles with Microsoft Australia & Gallery De Pasquale (as Head of Digital Strategy). Co-founder and CEO of The Podcast Network from 2004 – 2008.

Mark Phillips

Mark Phillips

Senior Consultant

From 2003 – 2011 he worked at Data#3, one of Australia’s largest IT companies. During his tenure as General Manager – Marketing & Alliances, the business grew from $250m p.a. turnover to $700m p.a. From 2011 – 2012, Mark was the Director of Marketing at Technology One, another of Australia’s largest IT firms.

Anthony Joseph

Anthony Joseph

Senior Consultant

Anthony spent 15 years as an account executive and strategist at Microsoft. Recently he was Head of Sales for Better Place, a venture-backed international company developing and selling electric car infrastructure.

Cameron Reilly

Cameron Reilly

Director

20+ years in Marketing, Sales & Business Strategy, including roles with Microsoft Australia & Gallery De Pasquale (as Head of Digital Strategy). Co-founder and CEO of The Podcast Network from 2004 – 2008.

Mark Phillips

Mark Phillips

Senior Consultant

From 2003 – 2011 he worked at Data#3, one of Australia’s largest IT companies. During his tenure as General Manager – Marketing & Alliances, the business grew from $250m p.a. turnover to $700m p.a. From 2011 – 2012, Mark was the Director of Marketing at Technology One, another of Australia’s largest IT firms.

Anthony Joseph

Anthony Joseph

Senior Consultant

Anthony spent 15 years as an account executive and strategist at Microsoft. Recently he was Head of Sales for Better Place, a venture-backed international company developing and selling electric car infrastructure.

Cameron has produced two very thorough, innovative and lucid Marketing Strategy Reports for the two major arms of our business and found lucrative links we hadn’t thought of …

Phil Sickling, Realm IT

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What should you do if someone with 11,000 followers, who isn't even a customer, complains loudly about you on Twitter? You've probably got three options: 1. Ignore them and hope they will go away and no-one was reading Twitter at the time. 2. Give them a courteous "sorry" online and hope that's the end of it. 3. Send them some

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This week's example of bad marketing practices comes from OptinMonster.com and it's an example of brand damage caused by bullshitting.   Don't tell me your highest revenue package is your "Most Popular". I don't believe you and straight away we have brand damage. I suspect you posted that there to try to get me to purchase the top package and not

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CMI has a great post on how to calculate the ROI on your content marketing. In essence, it works like this: 1. Use Google Analytics to track the increase in organic visits to your site that result from your content marketing. 2. Use Google Keyword Planner Tool to find the cost per click (CPC) for the primary keyword or phrase used

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