We build and execute individual marketing strategies for medium-sized businesses who are too busy to do it themselves.
- Direct Marketing
- Email Marketing
- Graphic Design
- Web Development
Cameron has produced two very thorough, innovative and lucid Marketing Strategy Reports for the two major arms of our business and found lucrative links we hadn’t thought of ….
Great marketing is about building genuine long-term relationships between a company and its customers or clients (existing and future).
Great marketing builds ongoing conversations with customers about what’s important to them in their lives – not about product features.
Great marketing asks lots of questions about problems before it offers solutions. It engages human beings in conversations about where they are today and where they want to be.
To build marketing strategies that deliver these outcomes, we use a process that we call “SCIENTIFIC MARKETING“.
When you engage Motherlode, you get three experienced senior marketing managers who can help you sail your ship through dangerous waters. We do both strategy and execution. If you need websites built, marketing collateral written, logos re-designed, events run or research done, we will tap into our collective network to find the best, most experienced, most trusted resources to help you get it done. We will project manage the entire experience for you – without putting a margin on top.
In his last job, as Marketing Manager for a consumer goods importer, Cameron increased sales by over 2100% in a single year. A thought leader & pioneer in social media, as co-founder and CEO of The Podcast Network from 2004 – 2008, his specialty is helping clients understand how to leverage the latest trends in social communication platforms (Twitter, Facebook, YouTube, etc) to communicate with customers and clients.
From 2003 – 2011 he worked at Data#3, one of Australia’s largest IT companies, where he started as National Manager - Microsoft Application Solutions ended up as the General Manager - Marketing & Alliances. During his tenure as General Manager - Marketing & Alliances, the business grew from $250m p.a. turnover to $700m p.a. From 2011 – 2012, Mark was the Director of Marketing at Technology One, another of Australia’s largest IT firms.
Recently he was Head of Sales for Better Place, a venture-backed international company developing and selling electric car infrastructure. He introduced Australian businesses to the electric car solution and secured commitment to hundreds of yet-to-be-released electric vehicles.
· Innovation, creativity and strategic thinking to drive change and deliver value to clients
· Selling new platform technologies
· Strategic selling & relationship development
· Skills & capability development for client engagement
· Developing and putting strategy into action
“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.”
telephone: 0498 015 853
postal address: 13/9 Lackeen St, Everton Park QLD 4053