Marketing Strategy - Digital Content - Business Strategy

We are Motherlode.

What We Do

About Motherlode

We are a boutique marketing consulting agency located in Brisbane. We work with a small selection of valued clients.

Marketing Strategy

We research & write marketing strategy to help businesses focus on the customer and improve the results of their marketing investments.  

Social Media

We launched the first podcast in Australia back in 2004. Today we help clients learn how to use digital content and social networks to build online communities.

SEO

If your site isn’t appearing high enough in search engine results, we can put together a search strategy.

Project Management

As experienced project managers, we can help run projects inside your business – from marketing campaigns through to product development.

The way most organisations approach marketing is ad hoc and clumsy. Marketing should be a consistent process – not a random event.

Cameron Reilly - Motherlode

Marketing As Science

To build marketing strategies that deliver consistent outcomes, we use a process that we call “SCIENTIFIC MARKETING“.
If you want to know more about our process, listen to episode one of the Motherlode Podcast

Cameron has produced two very thorough, innovative and lucid Marketing Strategy Reports for the two major arms of our business and found lucrative links we hadn’t thought of …

Phil Sickling, Realm IT

Recent Posts

Motherlode Podcast #2 – Using Multimedia On Your Site

orson welles  - motherlode podcast - using more video and audio

It's 2014! Why aren't people using more video and audio on their sites? We have incredible tools - iPhones, etc - for producing high quality and inexpensive multimedia content - but 99% of businesses aren't using them. On this podcast, I talk about why you should incorporate more video and audio into your site. If you want to listen to

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This Is A Generic Marketing Video

generic marketing video - motherlode marketing brisbane

We hate generic marketing. A regular part of our marketing analysis for clients is to take their website and compare it to five of their main competitor's websites. If you took the logo and name of the company out of the websites, could a customer be expected to tell them apart? Or do they all tell pretty much the same

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Motherlode Podcast #1 – How We Work

podcast

If you'd like to know a little more about how we work, listen to Cameron talk for ten minutes about the scientific marketing process and why, in his opinion, marketing is broken. If you want to listen to more Motherlode podcasts, either look at this page or look us up on iTunes.

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Our Services

What makes a great marketing strategy? At Motherlode we believe it starts with understanding your customer. What are their problems? How can you solve them better than anyone else? What are they willing to pay for having their problems solved? These are the fundamental questions that every business needs to be able to answer conclusively before their marketing strategy can truly work well. Understanding your customer involves conducting some market research – talking to your existing customers, talking to your prospects, and talking to lost customers. This is a function we can perform for our clients – they will often tell a third party things they won’t tell you directly. It also involves science! Just randomly producing marketing collateral isn’t really going to make your business the masters of your domain. For that, you need “Scientific Marketing”. Finally, it involves patience. Marketing isn’t magic – unless you’re Steve Jobs. For everyone else, it’s a process. It’s Gladwell’s 10,000 hours. Great businesses are continually testing various approaches to marketing, then measuring the results and improving their approach. If you do this day in and day out, month after month, year after year, you’ll be light years ahead of your competition. We will help you develop a marketing strategy that focuses on daily activities which, carried out patiently and with discipline over a year, will help your business stand out from the competition.
How do you make Search work for your business? Make your website work for you. Okay, so most businesses have a website. That’s great. Unfortunately, most of those website are doing diddly-squat in terms of driving new revenue. They act as an online brochure – you give someone your business card and they might check out your website, which is great – but how is your site driving new business? A search strategy uses SEO (search engine optimisation) and SEM (search engine marketing) to drive brand new customers to your website. How did you end up on the Motherlode site? You probably Googled “marketing consultants in Brisbane” or something similar and the Googlez were nice enough to tell you about us. Do you think that happened by accident? Good luck? NO! It was a search strategy. Do you want a search strategy for your business that works just as well? Of course you do. Well… who you gonna call?
What makes a successful social media strategy? It’s about conversations. The first mistake most businesses make with their social media strategy is that they try to use it to sell things. As an old sales coach once told us “telling ain’t selling!” Social media is best used to have meaningful conversations with your customers about their problems. Learn to ask excellent, open-ended questions. Then learn to listen. You might learn something new that you can use. It’s also about building communities. Imagine if you ran the biggest online community in Australia for your category of product or service? Would that be useful? Do you think you might learn something about how to meet the needs of your market? We build and manage communities for our clients.
We build and execute individual marketing strategies for medium-sized businesses who are too busy to do it themselves. A good place to start an engagement is our MOTHERLODE MARKETING REVIEW. This is a one-day engagement that allows us to perform a quick, scientific review of your current marketing. Using a 100-question framework that we have created, we will systematically review your business to provide you with a MOTHERLODE SCORE. This score will help us determine opportunities and weaknesses in your current marketing.

 

Our Team

When you engage Motherlode, you get three experienced senior marketing managers who can help you sail your ship through dangerous waters. We do both strategy and execution. We will project manage the entire experience for you – without putting a margin on top.

Cameron Reilly

Cameron Reilly

Director

20+ years in Marketing, Sales & Business Strategy, including roles with Microsoft Australia & Gallery De Pasquale (as Head of Digital Strategy). Co-founder and CEO of The Podcast Network from 2004 – 2008.

Mark Phillips

Mark Phillips

Senior Consultant

From 2003 – 2011 he worked at Data#3, one of Australia’s largest IT companies. During his tenure as General Manager – Marketing & Alliances, the business grew from $250m p.a. turnover to $700m p.a. From 2011 – 2012, Mark was the Director of Marketing at Technology One, another of Australia’s largest IT firms.

Anthony Joseph

Anthony Joseph

Senior Consultant

Anthony spent 15 years as an account executive and strategist at Microsoft. Recently he was Head of Sales for Better Place, a venture-backed international company developing and selling electric car infrastructure.

Cameron Reilly

Cameron Reilly

Director

20+ years in Marketing, Sales & Business Strategy, including roles with Microsoft Australia & Gallery De Pasquale (as Head of Digital Strategy). Co-founder and CEO of The Podcast Network from 2004 – 2008.

Mark Phillips

Mark Phillips

Senior Consultant

From 2003 – 2011 he worked at Data#3, one of Australia’s largest IT companies. During his tenure as General Manager – Marketing & Alliances, the business grew from $250m p.a. turnover to $700m p.a. From 2011 – 2012, Mark was the Director of Marketing at Technology One, another of Australia’s largest IT firms.

Anthony Joseph

Anthony Joseph

Senior Consultant

Anthony spent 15 years as an account executive and strategist at Microsoft. Recently he was Head of Sales for Better Place, a venture-backed international company developing and selling electric car infrastructure.

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