Marketing Strategy & Execution

We are Motherlode.

What We Do

About Motherlode

Do you have the feeling that your business should have more customers but something isn't working with your marketing... and you're not sure what to do? We can help. Motherlode is a boutique marketing consulting agency located in Brisbane. We work with a small selection of valued clients. If you'd like to explore ways we might be able to help you, contact us.

Marketing Strategy

We research & write marketing strategies to help small-to-medium sized businesses focus on the customer and improve the results of their marketing investments. More…   

Social Media

We launched the first podcast in Australia back in 2004. Today we help clients learn how to use digital content and social networks to build online communities. More…   

SEO

If your site isn’t appearing high enough in search engine results, we can fix that for you. More…  

Project Management

As experienced project managers, we can help run projects inside your business – from marketing campaigns through to product development. More…  

 

The way most organisations approach marketing is ad hoc and clumsy. Marketing should be a consistent process – not a random event.

Cameron Reilly - Motherlode

Our Services

What makes a great marketing strategy? At Motherlode we believe it starts with understanding your customer. What are their problems? How can you solve them better than anyone else? What are they willing to pay for having their problems solved? These are the fundamental questions that every business needs to be able to answer conclusively before their marketing strategy can truly work well. Understanding your customer involves conducting some market research – talking to your existing customers, talking to your prospects, and talking to lost customers. This is a function we can perform for our clients – they will often tell a third party things they won’t tell you directly. It also involves science! Just randomly producing marketing collateral isn’t really going to make your business the masters of your domain. For that, you need “Scientific Marketing”. Finally, it involves patience. Marketing isn’t magic – unless you’re Steve Jobs. For everyone else, it’s a process. It’s Gladwell’s 10,000 hours. Great businesses are continually testing various approaches to marketing, then measuring the results and improving their approach. If you do this day in and day out, month after month, year after year, you’ll be light years ahead of your competition. We will help you develop a marketing strategy that focuses on daily activities which, carried out patiently and with discipline over a year, will help your business stand out from the competition.
How do you make Search work for your business? Make your website work for you. Okay, so most businesses have a website. That’s great. Unfortunately, most of those website are doing diddly-squat in terms of driving new revenue. They act as an online brochure – you give someone your business card and they might check out your website, which is great – but how is your site driving new business? A search strategy uses SEO (search engine optimisation) and SEM (search engine marketing) to drive brand new customers to your website. How did you end up on the Motherlode site? You probably Googled “marketing consultants in Brisbane” or something similar and the Googlez were nice enough to tell you about us. Do you think that happened by accident? Good luck? NO! It was a search strategy. Do you want a search strategy for your business that works just as well? Of course you do. Well… who you gonna call?
What makes a successful social media strategy? It’s about conversations. The first mistake most businesses make with their social media strategy is that they try to use it to sell things. As an old sales coach once told us “telling ain’t selling!” Social media is best used to have meaningful conversations with your customers about their problems. Learn to ask excellent, open-ended questions. Then learn to listen. You might learn something new that you can use. It’s also about building communities. Imagine if you ran the biggest online community in Australia for your category of product or service? Would that be useful? Do you think you might learn something about how to meet the needs of your market? We build and manage communities for our clients.
If you run a small business and aren’t ready to invest in a complete marketing strategy, we offer a few packages that will get you on the right track with a minimal investment. These packages are designed to scale and develop in complexity as your business grows. MORE INFORMATION.   
We build and execute individual marketing strategies for medium-sized businesses who are too busy to do it themselves. A good place to start an engagement is our MOTHERLODE MARKETING REVIEW. This is a one-day engagement that allows us to perform a quick, scientific review of your current marketing. Using a 100-question framework that we have created, we will systematically review your business to provide you with a MOTHERLODE SCORE. This score will help us determine opportunities and weaknesses in your current marketing.

 

Our Team

When you engage Motherlode, you get three experienced senior marketing managers who can help you sail your ship through dangerous waters. We do both strategy and execution. We will project manage the entire experience for you – without putting a margin on top.

Cameron Reilly

Cameron Reilly

Director

20+ years in Marketing, Sales & Business Strategy, including roles with Microsoft Australia & Gallery De Pasquale (as Head of Digital Strategy). Co-founder and CEO of The Podcast Network from 2004 – 2008.

Mark Phillips

Mark Phillips

Senior Consultant

From 2003 – 2011 he worked at Data#3, one of Australia’s largest IT companies. During his tenure as General Manager – Marketing & Alliances, the business grew from $250m p.a. turnover to $700m p.a. From 2011 – 2012, Mark was the Director of Marketing at Technology One, another of Australia’s largest IT firms.

Anthony Joseph

Anthony Joseph

Senior Consultant

Anthony spent 15 years as an account executive and strategist at Microsoft. Recently he was Head of Sales for Better Place, a venture-backed international company developing and selling electric car infrastructure.

Cameron Reilly

Cameron Reilly

Director

20+ years in Marketing, Sales & Business Strategy, including roles with Microsoft Australia & Gallery De Pasquale (as Head of Digital Strategy). Co-founder and CEO of The Podcast Network from 2004 – 2008.

Mark Phillips

Mark Phillips

Senior Consultant

From 2003 – 2011 he worked at Data#3, one of Australia’s largest IT companies. During his tenure as General Manager – Marketing & Alliances, the business grew from $250m p.a. turnover to $700m p.a. From 2011 – 2012, Mark was the Director of Marketing at Technology One, another of Australia’s largest IT firms.

Anthony Joseph

Anthony Joseph

Senior Consultant

Anthony spent 15 years as an account executive and strategist at Microsoft. Recently he was Head of Sales for Better Place, a venture-backed international company developing and selling electric car infrastructure.

Cameron has produced two very thorough, innovative and lucid Marketing Strategy Reports for the two major arms of our business and found lucrative links we hadn’t thought of …

Phil Sickling, Realm IT

Recent Posts

Why Do People Share?

chimp sharing

A common topic of discussion we have with clients is why people share certain kinds of content. When you are thinking about making a video or any other kind of marketing asset, and you hope that your customers will share it with their social networks, you need to start with an understanding of why people share content, and then build

Read More

How Social Media Can Hurt Your Business

social media crisis control

Everything you're about to hear is true - only the names have been changed to protect the innocent.   Last night I got a DM from a guy I know asking if I was still in the business of "online reputation management". I replied that it's one aspect of what we do for clients - after all, a good marketing

Read More

Heritage Corporate’s New Site

heritage corporate shield

We were pleased to be able to manage the development of Heritage Corporate's new site. Heritage Corporate is based in Melbourne and specialises in providing the following list of services: Bus Finance Bus Business Acquisition Business Sale Services Business Acquisition Debt Advisory Business Valuation Business Structuring Buy & Sell Side Advisory They specialise in mergers and acquisitions support, growth and acquisition funding, and

Read More

Tap into the Motherlode.

Get in touch with us!