Marketing Strategy + Execution

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About Motherlode

Marketing = Art + Science.

It’s the combination of creating beautiful designs that attract attention with the scientific study of human behaviour.

We have a passion for great marketing. Watch the videos below for a quick overview of our marketing philosophy.

Marketing Philosophy



The biggest mistake we see most businesses making with their marketing is to try to jump straight to 5th gear.

To build marketing strategies that deliver consistent outcomes, we use a process that we call “SCIENTIFIC MARKETING“. If you want to know more about our process, listen to episode one of the Motherlode Podcast.

MARKETING STRATEGY

We write step-by-step marketing strategies for businesses large and small.

Like most things that appear simple from the outside, writing a great marketing strategy is actually quite difficult. Perhaps that’s why so much marketing is poorly executed.

We believe a great marketing strategy should do FOUR THINGS:

1. It should bring a Zen Master level of clarity and focus to your message. People are crazy busy these days and you only have a few seconds to get their attention. If you can’t deliver your message effectively in three words, you’re probably missing out on business.

2. It should build a marketing engine that will deliver that message to the right people on a consistent basis. Most business marketing is ad hoc when it should be something that you execute day-in, day-out, as reliable and methodical as every other part of your business.

3. It should generate leads. If you don’t know whether or not your marketing is working for you, then chances are it isn’t.

4. It should keep your brand in the front of your customer’s minds. So when they are ready to buy, you are the first business they think about.

If you would like to know more about our approach to doing these things, watch a couple of our very short videos, look at some examples of our recent work or contact us for a chat.

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Marketing – the opportunity of saying the commonplace in an uncommonplace way.

Paul Rand

Marketing Packages

Getting Started.

We spend most of our time writing marketing strategies for businesses ranging from start-ups through to much larger companies. The first step is our one-day Marketing Audit workshop.

Clear Glass Resizable Web Boxes Motherlode Blue - no price

Our Work

We will write your marketing strategy, but then we will also help you produce the marketing assets you need to execute it. Here’s a selection of things we have done for clients.

Brand and logo design for Touchcorp. Read More. 

mony screenshot

A direct marketing asset we designed for Mobicon Systems. Read More. 

MOBICON POP UP BOX

mobicon still

A video testimonial we recently produced for Mobicon Systems.

bellevue - upgrade your ram - final - small 2

A cheeky poster / magazine full page ad we produced for Bellevue Dorpers, breeders of awesome sheep.

perdomo-couple old flat

A photo series we produce for Perdomo Cigars to use in their online marketing and a series of posters.

CM handout

Consultation Manager were launching their software product into the US market at an industry conference in Portland, Oregon. We had them dress up in safety gear and designed hi-vis vests to handout to customers. Their product has nothing directly to do with safety (it’s a cloud-based stakeholder engagement platform), but they stood out from the rest of the vendors and, in one of their director’s words, “it could not have gone better”. They have potential customers walking around the conference wearing their hi vis vests.

Heritage Finance - We get it done - hands

Heritage Finance are a Melbourne-based corporate finance business. They wanted a website which would set them apart from the rest of the pack. We used the idea of a weightlifter’s hands to quickly get the attention of visitors and hopefully convey the idea of “doing the heavy lifting” of raising corporate finance.

MOB_Logo_Colour_RGB

Mobicon Systems had been using the same logo for 20 years and it was looking a little tired. We redesigned it and brought it into the 21st century.

MLD2685_Heritage-Finance-DL-Bus-Flyer-NSW-Final 2

Heritage Finance needed a handout for an industry conference. The problem with most handouts is they go straight in the bin. We created a bold message to demand attention and summarise their value proposition. WE LIVE BUS. WE TALK BANK.

How To Get The Print Media To Run Your Story

Mobicon Systems needed to build its brand awareness. We wrote a case study of one of their customers and got it into a leading trade magazine.

mobicon popup

Mobicon Systems needed a direct marketing asset to send to prospective customers. The problem with most DM campaigns is the asset doesn’t get opened or, if it does, goes straight into the bin. We created a pop-up box that flattens down to fit into an envelope but then pops up automatically (courtesy of an internal rubber band) when taken out of the envelope.

Our Team

When you engage Motherlode, you get three experienced senior marketing managers who can help you sail your ship through dangerous waters. We do both strategy and execution. We will project manage the entire experience for you – without putting a margin on top.

Cameron Reilly

Cameron Reilly

Director

20+ years in Marketing, Sales & Business Strategy, including roles with Microsoft Australia & Gallery De Pasquale (as Head of Digital Strategy). Co-founder and CEO of The Podcast Network from 2004 – 2008.

Mark Phillips

Mark Phillips

Senior Consultant

From 2003 – 2011 he worked at Data#3, one of Australia’s largest IT companies. During his tenure as General Manager – Marketing & Alliances, the business grew from $250m p.a. turnover to $700m p.a. From 2011 – 2012, Mark was the Director of Marketing at Technology One, another of Australia’s largest IT firms.

Anthony Joseph

Anthony Joseph

Senior Consultant

Anthony spent 15 years as an account executive and strategist at Microsoft. Recently he was Head of Sales for Better Place, a venture-backed international company developing and selling electric car infrastructure.

Cameron Reilly

Cameron Reilly

Director

20+ years in Marketing, Sales & Business Strategy, including roles with Microsoft Australia & Gallery De Pasquale (as Head of Digital Strategy). Co-founder and CEO of The Podcast Network from 2004 – 2008.

Mark Phillips

Mark Phillips

Senior Consultant

From 2003 – 2011 he worked at Data#3, one of Australia’s largest IT companies. During his tenure as General Manager – Marketing & Alliances, the business grew from $250m p.a. turnover to $700m p.a. From 2011 – 2012, Mark was the Director of Marketing at Technology One, another of Australia’s largest IT firms.

Anthony Joseph

Anthony Joseph

Senior Consultant

Anthony spent 15 years as an account executive and strategist at Microsoft. Recently he was Head of Sales for Better Place, a venture-backed international company developing and selling electric car infrastructure.

Cameron has produced two very thorough, innovative and lucid Marketing Strategy Reports for the two major arms of our business and found lucrative links we hadn’t thought of …

Phil Sickling, Realm IT

Recent Posts

Touch The Mony

When ASX-listed Touchcorp approached us late in 2015 and said they needed help developing a name and a brand for their soon-to-be-launched payment service, we jumped at the chance. We were aiming at communicating the brand values of simplicity, transparency and security. Mony (rhymes with SONY) was the

Read More

Another Example of How To Use Corporate Video

Here's the second video we produced recently for our client Mobicon Systems, who make a machine that moves shipping containers, a lower-cost solution than the usual reach stacker. While the first video was designed as a quick overview with some customer testimonials, this video has more detail on the operation of the machine, and is designed as "Part II". Kind

Read More

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