Marketing is hard. Most businesses do a pretty amateurish job at it. It is often given a low priority in the business and the results show it.
The problem isn’t that they the business doesn’t understand their products and services – it’s that they don’t have a truly customer-centric model for communicating the benefits of their products.
They talk at their customers – telling them about features, showing them stock photos of pretty people who are using their products. They treat their customers like they are dumb when often customers, with the help of Google and Facebook, can quickly become self-educated.
We think different.
We think great marketing is about building genuine long-term relationships between a company and its customers or clients (existing and future).
We think great marketing builds ongoing conversations with customers about what’s important to them in their lives – not about product features.
We think great marketing asks lots of questions about problems before it offers solutions. It engages human beings in conversations about where they are today and where they want to be.
We are not what you think.
We’re not just another agency.
When you engage Motherlode, you get three experienced senior marketing managers who can help you sail your ship through dangerous waters. We do both strategy and execution. If you need websites built, marketing collateral written, logos re-designed, events run or research done, we will tap into our collective network to find the best, most experienced, most trusted resources to help you get it done. We will project manage the entire experience for you – without putting a margin on top.
How we work.
Most engagement start with a one-day review of your sales and marketing. We come into your office and spend an entire day getting to understand how you do what you do. We call this the MOTHERLODE MARKETING REVIEW.
Based on this review, we compile a report with a list of recommendations for how your marketing can be improved.
Typically these recommendations will include discreet 90-day projects. For example, the first is often to research and write a detailed 12-month marketing strategy for the business, which includes the following:
- customer research;
- competitor analysis;
- market research;
- staff interviews;
- executive interviews;
- 12-month marketing campaign development;
- 12-month communications plan.
Clients often then engage us to help them project manage their quarterly marketing campaigns and communications strategy.
This way you get three experienced senior marketing managers part-time for less than the price of one full-time, with the added benefit that you can fire us anytime you like if you don’t think we’re doing an awesome job.